Scaling entertainment, marketing, and corporate capability with GenAI

Simone Ferretti is one of the few creators who has both built a mass audience on AI-driven content and turned that craft into a system companies can use, generating more than 400 million views and 1.7 million followers across his channels. He is a leading figure in narrative AI filmmaking, among the first to use AI to produce complete stories, from films to full series, and has created campaigns for brands including Adobe, Google, Mercedes-Benz, and Intel.

Through his content brands and education programs he has trained more than 5,000 business owners and creators to produce studio-quality content with AI. He brings hands-on production workflows, creative direction, and the frameworks that let teams make world-class video at speed. His work shows leaders and creators how to turn AI into attention, brand, and revenue.

Danilo McGarry is one of the only operators who both designed and scaled the world's largest AI programs and then implemented them to deliver more than USD$ 2 billion in tangible results. Former Head of AI at Citigroup and at UnitedHealth Group, a top five US company and 7th largest company in the world, where he ran 3,500 digital workers, the largest digital worker program in the world.

He advises many of the Fortune 100 and FTSE 350 companies. He brings strategy, governance, frameworks, and methodologies that let companies transform safely and at speed. He contributed to helping set rules and regulations on AI in Europe and translates policy into practical controls that boards trust. As a TED, UN and international keynote speaker his speeches have educated millions of people around the world on AI. He hosts the fastest growing podcast in the world on AI, where he discusses with leaders how to turn AI into profit, resilient operations, and modern products.

Anthony Smith is a specialist in human attention, cinematic storytelling, and the psychology of engagement. His editing and storytelling experience spans some of the world's largest entertainment franchises and media brands, including James Bond 007, Marvel's Avengers, Flight Story, and The Diary of a CEO, one of the world's largest podcasts and fastest-growing media companies, with 18.5 million subscribers. As its former Director of Trailers, his work generated more than 1 billion views, transforming long-form conversations with figures including MrBeast, Geoffrey Hinton, Jürgen Klopp, Vanessa Van Edwards, and Bruno Fernandes into high-impact narratives watched by millions.

He brings a deep understanding of structure, tension, emotion, pacing, sound, and visual language. His role is to push AI filmmaking beyond technical novelty and into the highest levels of storytelling and psychological engagement. He ensures every production feels unmistakably human, combining cinematic craft with audience psychology to create content that earns attention, sustains interest, and builds emotional connection. His work helps brands use AI not simply to produce more content, but to create stories people genuinely choose to watch, remember, and share.