AFM Creator Studio

Scaling entertainment, marketing, and corporate capability with GenAI

Showreel · 2026
Showreel · 2026Ambient loop
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About Us · 05

The AFM Creator Studio team

Our story

AFM comes from real AI heritage. For years we've worked inside organisations where AI has to function, not just impress, building the systems that quietly transformed how Operations, HR, IT and Finance departments work. Everything we do still comes back to that one idea: making AI actually produce, reliably, at a standard a serious business can stand behind.

For Marketing, that means closing the gap everyone points to and almost nobody implements properly. Mid to large organisations are being asked to produce more, across more channels, to higher standards, with the same teams. We empower them, giving marketing departments the skills, the tools and the workflows to deliver, built on the same rigour that earned its place across the rest of the business.

And it's the same capability, pushed to its creative limit, that lets us produce original episodic AI series end to end, from concept and scripting through AI-generated visuals, voice and post-production, delivered on a release cadence. This is full cinematic production, built with the most advanced AI tools available, holding the same standard on screen that we hold inside a business.

One studio, one standard. Whether we're empowering a marketing team or producing a series from the ground up, it comes from the same place: we know how to put AI to work, and how to make it worth watching.

Portrait of Danilo McGarry
Co-founder · Enterprise AI

Danilo McGarry

Danilo McGarry is one of the only operators who both designed and scaled the world's largest AI programs and then implemented them to deliver more than USD$ 2 billion in tangible results. Former Head of AI at Citigroup and at UnitedHealth Group, a top five US company and 7th largest company in the world, where he ran 3,500 digital workers, the largest digital worker program in the world.

He advises many of the Fortune 100 and FTSE 350 companies. He brings strategy, governance, frameworks, and methodologies that let companies transform safely and at speed. He contributed to helping set rules and regulations on AI in Europe and translates policy into practical controls that boards trust. As a TED, UN and international keynote speaker his speeches have educated millions of people around the world on AI. He hosts the fastest growing podcast in the world on AI, where he discusses with leaders how to turn AI into profit, resilient operations, and modern products.

Portrait of Simone Ferretti
Co-founder · AI Creative & Content

Simone Ferretti

Simone Ferretti is one of the few creators who has both built a mass audience on AI-driven content and turned that craft into a system companies can use, generating more than 400 million views and 1.7 million followers across his channels. He is a leading figure in narrative AI filmmaking, among the first to use AI to produce complete stories, from films to full series, and has created campaigns for brands including Adobe, Google, Mercedes-Benz, and Intel.

Through his content brands and education programs he has trained more than 5,000 business owners and creators to produce studio-quality content with AI. He brings hands-on production workflows, creative direction, and the frameworks that let teams make world-class video at speed. His work shows leaders and creators how to turn AI into attention, brand, and revenue.

Get in touch

Let'stalk.

Every project starts with a conversation. Tell us what you're working on and we'll figure out together whether we're the right fit. No commitment. No hard sell.